|
|
|
Members of the ECOTEL® Collection realize a number of benefits. Primarily
the value of the business will improve due to increased exposure in the
marketplace, higher staff morale, and better control of operating
expenses. We have discovered that the ECOTEL® Collection of hotels caters
to a variety of groups, including not only traditional ecotourists, but
also discerning business travelers with interest in the environment,
Fortune 500 companies with advanced environmental programs as part of
their own corporate cultures, corporate meeting planners, travel agents,
eco-friendly vacationers, and of course business, travel, and
environmental media.
Because of the integrity of the ECOTEL® certification and inspection system, travelers and the media rely on this endorsement of a hotel's environmental performance. When presented properly, the certification can be a powerful marketing advantage and motivator of sales. |
